Tuesday, April 7 / 5:30pm - 8:30pm

HUG Pickleball Tournament

Join us for a fun and friendly evening at the HUG Pickleball Tournament - the perfect way to kick off your time at the conference! Whether you’re a seasoned player or brand-new to the game, this event is all about community, connection, and a little healthy competition. And even if you’re not ready to jump on the court, come anyway, we need enthusiastic fans to cheer on the players! It’s a great opportunity to meet new people, unwind, and start the week with some laughs and great memories.

Who can attend: registered attendees, sponsors and registered spouse/guests 

Transportation is not included - please take an uber/lyft

Wednesday, April 8 / 6:30pm - 8:30pm

Welcome Reception / Sponsored by ePayPolicy and Cara

Kick off the conference with a night of team spirit and high-energy fun! With our hotel located right next to the iconic Dallas Cowboys stadium and the home of Dallas Rangers, it’s only fitting that our Welcome Reception brings the sports vibes.

Come dressed in your favorite team’s gear - NFL, MLB, college, or anything in between - and get ready for a spirited evening of mixing, mingling, and friendly competition. It’s the perfect way to meet fellow attendees, show off your fandom, and start the week on a winning note! Game on! We can’t wait to see you there!

Who can attend: registered attendees, sponsors and registered spouse/guests 

Thursday, April 9 /  5:00pm - 6:30pm 

Mix & Mingle 

Join us for our Mix & Mingle event in the Sponsor Hall—the perfect chance to explore the show floor, make new connections, and engage with our amazing sponsors in a relaxed, social setting. Enjoy tasty small bites and a refreshing beverage as you network, catch up with peers, and learn more about the products and services that support our community.

Be sure to stop by each booth to say hello, start a conversation, and thank our sponsors for their continued support of HUG. Great connections, great conversations, and great company—all in one place!

Who can attend: registered attendees, sponsors and registered spouse/guests 

Thursday, April 9 / Time 11:00am - 3:00pm (time is subject to change)

Pasta Perfecto! Cooking Class

In this hands-on class, participants try their hand at the art of making homemade pasta, from delicate stuffed tortellini to vibrant herb-infused fettuccine. Along the way, you’ll discover how flavors come alive through simple, beautiful ingredients like arugula-walnut pesto, roasted garlic, and rich brown butter.

Once the cooking wraps, everyone gathers for a family-style feast featuring the very dishes you created. The meal ends on a sweet note with a decadent cannoli, and the entire experience is complemented by perfectly paired Italian wines.

Who can attend: Only registered Spouse/Guests 

Friday, April 10 / Time 11:00am - 3:00pm (time is subject to change)

Cocina Latina Cooking Experience

Get ready for a vibrant, flavor-packed culinary adventure! You’ll start by crafting dishes layered with fresh ingredients, like roasted corn, black beans, fragrant cilantro, and crisp homemade tortilla strips, learning how these essential flavors build depth and comfort in every bite.

From slow-cooked carnitas marinated in citrusy mojo to hand-pressed flour tortillas and bright sides like cilantro-lime rice you’ll experience the heart of Latin cuisine through hands-on preparation. End on a sweet and spicy note with rich Mexican hot chocolate ice cream, perfectly paired with a scratch-made cucumber–jalapeño margarita, select wines, and Mexican beer.

Who can attend: Only registered Spouse/Guests